G’day Parks: Here’s Good
Despite being a young business, when G’day Parks came to us they were already Australia’s largest network of holiday parks. The problem was, nobody knew who they were! People would be staying at a G’day Parks without even knowing it, or booking at a G’day Park’s site through other booking platforms, it wasn’t ideal.
Having only done surface level marketing, it was our task to build them a brand with a creative idea at the core. What came next was a design style, brand positioning, plus a fun creative platform that was rolled out over TVC, OOH, digital, social, radio and branded content.