Cool Ridge: Do Good Feel Good
One-time use plastics are top of the litter hit list. To reflect this sentiment, Cool Ridge took the bold step of encouraging people to not buy their product if they can use a multi-use drink bottle instead, but also not to feel guilty if they do thanks to Cool Ridge offering a 100% recycled plastic water bottle. Expanding on the Cool Ridge brand line of Do Good - Feel Good we created a range of assets to help take our message to an increasingly environmentally conscious audience.